On October 21, The Severino Center for Technological Entrepreneurship and the Lally School gathered experts from different sectors of the health care industry to share insights on challenges and opportunities for innovation in the business of health care. Dr. Gina O’Connor, Associate Professor of Marketing at Lally, moderated the panel, which included: Sue Ellen Wagner, Executive Director, Health Care Trustees of New York State; Eileen Murphy, COO, Price Waterhouse Cooper SMART Practice; Dr. John Bennett '74, President and CEO, Capital District Physician’s Health Plan; Omid Moghadam, Personal Geonomics Researcher, Harvard Medical School; and Dr. Patrice Milos '84, VP and Chief Scientific Officer, Helicos Biosciences.
The speakers represented a variety of health care backgrounds and stakeholders, including government policy advisors, hospitals, payers, physicians, innovators in bioinformatics, and researchers in genetics. Dr. O’Connor opened the discussion by summarizing key trends in U.S. health care accessibility, cost and quality of outcomes.
Each panelist outlined key challenges and opportunities facing his or her organization and discussed possible areas for innovation. Surprisingly, the panelists agreed on the single biggest challenge facing every area of the health care industry: management of proliferating data. The forum prompted a wide-ranging discussion of topics, including: personalized medicine based on genome data, working with chronic diseases in a system originally built around infectious disease, science ‘literacy’ and medical education, payment system reform, cost containment and government policy challenges. The panel and audience members identified several key areas of opportunity for innovation and increased efficiency.
Panelist biographies for Innovation in the Business of Health Care
A complete video of the discussion may be viewed at: http://mediasite.itops.rpi.edu/Mediasite5/Viewer/?peid=48d5cc0b2b3d4bd39c37359ebd908b3d
The Paul J. '69 and Kathleen M. Severino Center for Technological Entrepreneurship (SCTE), established in 1988, helps foster new generations of entrepreneurs through outreach programs, education and research. Centered in Rensselaer’s Lally School of Management & Technology, The Severino Center lies at the core of Lally’s commitment to Entrepreneurship. The mission of the SCTE is to integrate educational and research programs by exposing every Rensselaer student to the practices and principles of entrepreneurship, to infuse the fundamentals of entrepreneurship throughout the Rensselaer curriculum, and to extend Rensselaer’s leadership and national prominence in technological entrepreneurship.